SEO · AI · Experiments
I'm an SEO Executive with 10+ years of agency experience specialising in technical SEO, content optimisation and analytics. I've contributed to award-winning campaigns across fashion ecommerce and a range of other sectors, and I'm passionate about the intersection of AI and SEO, building workflows and automation scripts to stay ahead of how search is evolving.
I launched de-bri.com with a mobile PageSpeed score of 40. Here's what I tested, what was causing it, and what actually moved the needle.
Audit your site before launch using Python and Claude - no paid tools required. Real crawl data, real findings, exact prompts included.
How I built an SEO reporting dashboard using Google Search Console, GA4 and Looker Studio - no paid tools, no code required.
Over 53% of AI-cited pages are under 1,000 words - LLM SEO is not what most guides tell you. A practical, no-fluff breakdown of how to optimise for AI search in 2026.
How I built de-bri.com using Claude, a Hetzner VPS and WordPress (without losing my mind). The honest breakdown, including costs and what actually saved time.
Building at the intersection of SEO and AI, in public, with no real playbook to follow. So what's it actually all for?
